In 2012 Taiwanese airline EVA Air decorated the exteriors of three of their planes with the image of cartoon cat character Hello Kitty. The fleets of A330-300 Airbuses feature the iconic feline waving her magic wand, sprinkling shining stars and heralding the start of a happy journey. In addition to the aircraft livery design, passengers flying on liveried planes are treated to EVA Air employees sporting Hello Kitty gear at a bright pink check-in counter, while boarding passes, baggage tickets and identification are also covered in the cute Sanirocharacter’s likeness. Inside the plane passengers are seated in chairs with headrests and pillows also picturing the face of the cartoon cat.
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